Kuki umubare wabakiriya wiyongera utumiza CKD mubushinwa?
Mu myaka yashize, duhura n’izamuka ry’ibiciro ku isi n’ibiciro by’ibikoresho, umusaruro waho wahindutse ingamba zifatika ku bicuruzwa kugabanya ibiciro. Kubwibyo, igipimo cyicyayi cya CKD cyoherezwa mu ruganda rwacu rwa keteti kiriyongera. Uyu munsi, tuzareba neza impamvu abakiriya benshi batumiza indobo za CKD mubushinwa nicyo kayeri ya CKD aricyo.
Indobo CKD ni iki?
CKD (Yarakuweho Byuzuye) bivuga icyitegererezo cy'umusaruro aho isafuriya isenywemo ibice byose (isahani yo gushyushya, umubiri wa keteti, thermostat, screw, nibindi), byoherezwa mubice, hanyuma bigateranirizwa hamwe mumasoko yagenewe.
Kuki abakiriya benshi kandi benshi batumiza indobo ya CKD mubushinwa?
Impamvu 1 Ibiciro
Ikintu cya mbere kigira ingaruka kuburyo bwo gutumiza mu mahanga ni ibiciro byamahoro. Kubicuruzwa bimwe bya keteti, ibiciro byo gutumiza ibicuruzwa byarangiye hamwe na keteti ya CKD biratandukanye. Kurugero, mubuhinde:
Kugereranya Ibiciro Byarangiye na CKD Kettles kumasoko yu Buhinde
Kugereranya Ibiciro Byibanze (Yavuguruwe 2024)
|
Ubwoko bwibicuruzwa |
Umusoro wa gasutamo |
Igipimo cy'umusoro wose (harimo GST n'ibindi) |
Ibisabwa |
|
Amashanyarazi yarangiye |
20% |
38%-42% |
Kuzana mu buryo butaziguye |
|
Kettle CKD Kits |
10%-15% |
25%-28% |
Irasaba Inteko ishinga amategeko |
Kwigana Ibiciro (10,000 10,000 ya keteti 1.8L)
|
Ikintu cyigiciro |
Byarangiye (USD) |
CKD (USD) |
Kuzigama |
|
Umusoro ku bicuruzwa |
42,000 |
26,000 |
16,000 |
|
Ibikoresho |
18,000 |
15.000 (20% yo kuzigama umwanya) |
3,000 |
|
Inkunga ya PLI |
0 |
4000 (gushimangira 4%) |
+4,000 |
|
Kuzigama kwose |
23,000 |
Inyandiko: Dufate $ 10 / igice (cyarangiye) na $ 8 / ubumwe (CKD, inteko -); PLI (Umusaruro - Guhuza Ibitekerezo) bisaba Birenze cyangwa bingana na 30% byongerewe agaciro byaho
Nkuko bigaragara ku mbonerahamwe iri hejuru, igipimo cy'umusoro ku bicuruzwa byarangiye ni amanota 10-15 ku ijana ugereranije n'ibice. Kubwibyo, bitewe n’ibiciro, abakiriya benshi bo mubuhinde bahitamo gutumiza ibice bya keteti. Byongeye kandi, ibyangombwa bisabwa ni ngombwa cyane mubuhinde: ibicuruzwa byarangiye bigomba kuzuza ibyemezo bya BIS (inzira igoye), ariko ibice byingenzi bigize ibice (nkibintu bishyushya) bisaba icyemezo.
Impamvu 2. Ibiciro bya Logistique
Usibye ibiciro, ibiciro byo kohereza nabyo ni ikintu gikomeye muguhitamo indobo ya CKD. Hamwe n’ibiciro by’imizigo ku isi byiyongera, abakiriya barashaka uburyo bwo kugabanya ibiciro byo kohereza no kuzamura ibicuruzwa byabo ku isoko. Aha niho ibyiza bya kettes CKD bigaragara. Indobo ya CKD yoherezwa hanze nka knock - hasi, hamwe na buri kintu cyapakiwe kugiti cyacyo kandi kiteranirizwa muruganda rwabakiriya.Kubwibyo, kontineri isanzwe ya 20GP, isafuriya 1.8L irashobora gufata hafi 3.800pcs, mugihe isafuriya CKD ishobora gufata hafi 10,000pcs. Kubwibyo, kubiciro bimwe byo kohereza, indobo ya CKD itanga ubushobozi bunini no kuzigama amafaranga menshi.
Impamvu 3. Inkunga ya politiki: Inkunga ya leta iteza imbere umusaruro waho
Imigendekere y'Isi: Ibihugu byinshi byashyizeho politiki yo gushishikariza inteko zaho (kugabanya ibicuruzwa biva mu mahanga no guteza imbere umurimo).
|
Igihugu |
Izina rya Politiki |
Inkunga / Inyungu |
Ibipimo byujuje ibisabwa |
|
Ubuhinde |
PLI (Umusaruro - Guhuza ibikorwa) |
4% -6% inkunga yumusaruro |
Igipimo cyaho Kurenza cyangwa bingana na 30% |
|
Misiri |
Gahunda yo Guhindura Inganda |
50% umusoro ku nyungu wagabanijwe kumyaka 2 + gusonerwa ibikoresho |
Ugomba guha akazi 15+ abakozi baho |
|
Vietnam |
Hejuru - Inyungu Zumushinga |
0% umusoro kumyaka 4 yambere, hanyuma 5% mumyaka 9 iri imbere |
Ugomba kwemeza imirongo ikora |
Impamvu ya 4: Igiciro cyishoramari
Amabati yarangiye yatumijwe mu mahanga ntabwo akoresha imirimo, urubuga, cyangwa ibikoresho, mugihe gukomanga - hasi (CKD) ibyayi byatumijwe hanze. Nyamara, umurongo wibanze wo guteranya ibyuma bisanzwe bitagira umuyonga bisaba ibikoresho bitatu gusa byoroshye (imashini isya keteti, imashini isudira, hamwe nudusudira). Ishoramari ryibikoresho ni US $ 30.000 kugeza 40.000. Hamwe nubushobozi bwo gukora buri kwezi bwibihumbi 10,000, kugera kubiciro - no mumezi hafi abiri cyangwa atatu.
Nigute nahitamo icyitegererezo cyo gutumiza mu mahanga?
Phased Strategy Recommendations (Monthly Sales >20.000 Units)
Icyiciro cya 1: Kwinjira kw'isoko ryambere (Kugurisha buri kwezi<5,000 Units)
Gerageza isoko hamwe nibicuruzwa byarangiye banza ugabanye ingaruka. Niba ubucuruzi bwawe bwikariso ari shyashya kandi ukaba udafite uburambe bwo guteranya keteti cyangwa umugabane wamasoko, turasaba ko twibanda kubanza gutumiza mu mahanga.
Icyiciro cya 2: Ubwiyongere bw'igurisha (Igurishwa rya buri kwezi 5.000.000.000)
Igurisha rimaze kugera ku ntego, hindukira kuri CKD kugirango uzigame ku bicuruzwa no kohereza ibicuruzwa. Umaze gushiraho umugabane runaka wamasoko kandi kugurisha bigenda byiyongera buhoro buhoro, urashobora guhitamo icyitegererezo cya CKD, ukegeranya indobo zitumizwa mu mahanga zivuyeho - hasi mu ruganda rwaho.
Phase 3: Established Brand (Monthly Sales >20.000 Units)
Iyubake umurongo wawe wo kubyaza umusaruro kandi ugere kumusaruro waho (inkunga ya leta no kuzamura ibiciro). Iyo ikirango cyawe kettle kimaze kugurishwa cyangwa urashobora gutanga serivisi za OEM kubakiriya bawe, urashobora gutekereza gushiraho umurongo wawe wibyayi. Umusaruro waho urashobora kugabanya cyane ibiciro kandi bikagufasha kwagura no gushimangira ubucuruzi bwawe bwindobo.
Niba ushishikajwe na keteti ya CKD cyangwa imirongo itanga umusaruro, nyamuneka twandikire. Turi umujyanama wawe kubuntu!
Whatsapp / Wechat / Terefone: +8618029293151
Imeri: sales1@vincienegy.com
Twandikire: Jenny Yao